Good SEO techniques are supposed to be the Holy Grail of online branding. So It should come as no surprise to discover a huge number of myths, stories and by and large lies being spread about the procedure.
The problem is , when these deceptive ideas become popular, real businesses
start following them, Till they realise that they took a wrong step, the damage has been done. they have wasted their time and a good bit of money in the process.Here are three of the most depressingly widespread SEO lies to to avoid :
1. All the SEO can be handled during its design :
Some companies thinks that all the SEO of a website can be handled during its design. As long as all the initial text we upload is well-written and packed with relevant keywords, they think, we’ve done all the SEO we need.
This may be true if you are working on a niche that gets searched a few times in a week. In this case, you don’t really need SEO.
2. Google hates link building
This absolute lie has become so common that recently, some fairly trusted sources have started believing it. The idea is that, during recent algorithm changes, Google Google explicitly made a move against all attempts to link build and, so, trying to implement these tactics in your SEO is now essentially a grey hat activity. Nothing could be further from the truth.
Natural links are still a 100% legal way to add authority to your website. Earn links instead of buying or using spammy link building techniques.
3. It’s all about targeting one big keyword
This is an area where may online marketers go very, very wrong. They decide that, because their company deals in, say, photocopiers, their sole SEO aim should be to lead the Google search rankings for ‘photocopiers’. From that point on, they pour all their content efforts into targeting this and only this keyword. This quest is doomed from the start.
The problem is, unless they are the only site in the world discussing photocopiers (and they won’t be), they are unlikely to ever make good on the goal. Similarly, as they are ignoring all the other highly lucrative long form keywords related to photocopiers, they are missing out on much more obtainable and much more lucrative SEO opportunities.
SEO is crucial for any company who wants to get noticed online. Yet that does not mean you should believe everything that you read about the topic. Good SEO is all about crafting a well-balanced, regular, long term strategy, involving relevant, intelligent content and smart keywords.
2. Google hates link building
This absolute lie has become so common that recently, some fairly trusted sources have started believing it. The idea is that, during recent algorithm changes, Google Google explicitly made a move against all attempts to link build and, so, trying to implement these tactics in your SEO is now essentially a grey hat activity. Nothing could be further from the truth.
Natural links are still a 100% legal way to add authority to your website. Earn links instead of buying or using spammy link building techniques.
3. It’s all about targeting one big keyword
This is an area where may online marketers go very, very wrong. They decide that, because their company deals in, say, photocopiers, their sole SEO aim should be to lead the Google search rankings for ‘photocopiers’. From that point on, they pour all their content efforts into targeting this and only this keyword. This quest is doomed from the start.
The problem is, unless they are the only site in the world discussing photocopiers (and they won’t be), they are unlikely to ever make good on the goal. Similarly, as they are ignoring all the other highly lucrative long form keywords related to photocopiers, they are missing out on much more obtainable and much more lucrative SEO opportunities.
SEO is crucial for any company who wants to get noticed online. Yet that does not mean you should believe everything that you read about the topic. Good SEO is all about crafting a well-balanced, regular, long term strategy, involving relevant, intelligent content and smart keywords.
Great SEO marketing tips. Google only hated bad and unnatural backlink!
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