Google Updates AdWords Keyword Quality Score Reporting

On Monday, Google announced that they've updated how the Google AdWords reporting shows the Quality Score for your keywords.

Google made it clear that the change will only affects the numbers you’ll see in AdWords, not the way quality score is calculated or the ad auction.

Google explains the reason for the update:

“Behind the scenes, this change will allow us to simplify some of our core systems, letting us focus our attention on improving reporting accuracy for keywords with traffic.”

The most visible change to the reporting is that before they receive traffic, keywords will now default to a reported score of 6. Scores will update when enough impressions accumulate in a day or so.

Google last updated AdWords quality score reporting in July 2013.

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Don't believe these three Common SEO Lies

Good SEO techniques are supposed to be the Holy Grail of online branding. So It should come as no surprise to discover a huge number of myths, stories and by and large lies being spread about the procedure.

 

The problem is , when these deceptive ideas become popular, real businesses start following them,  Till they realise  that  they took a wrong step, the damage has been done. they have wasted their time and a good bit of money in the process.

Here are three of the most depressingly widespread SEO lies to to avoid :

1. All the SEO can be handled during its design :

Some  companies thinks that all the SEO of a website can be handled during its design. As long as all the initial text we upload is well-written and packed with relevant keywords, they think, we’ve done all the SEO we need.

This may be true if you are working on a  niche that gets searched a few times in a  week. In this case, you don’t really need SEO.

2. Google hates link building

This absolute lie has become so common that  recently, some fairly trusted sources have started believing it. The idea is that, during recent algorithm changes, Google Google explicitly made a move against all attempts to link build and, so, trying to implement these tactics in your SEO is now essentially a grey hat activity. Nothing could be further from the truth.

Natural links are still a 100% legal way to add authority to your website. Earn links instead of buying or using spammy link building techniques.

3. It’s all about targeting one big keyword

This is an area where may online marketers go very, very wrong. They decide that, because their company deals in, say, photocopiers, their sole SEO aim should be to lead the Google search rankings for ‘photocopiers’. From that point on, they pour all their content efforts into targeting this and only this keyword. This quest is doomed from the start.

The problem is, unless they are the only site in the world discussing photocopiers (and they won’t be), they are unlikely to ever make good on the goal. Similarly, as they are ignoring all the other highly lucrative long form keywords related to photocopiers, they are missing out on much more obtainable and much more lucrative SEO opportunities.

SEO is crucial for any company who wants to get noticed online. Yet that does not mean you should believe everything that you read about the topic. Good SEO is all about crafting a well-balanced, regular, long term strategy, involving relevant, intelligent content and smart keywords.

Regards : Best SEO Company in indore

 

How to use social media to improve search rankings

It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences Search results.

how you can align both your social and SEO efforts. Here are five best practices for social media SEO: 

1. Publish High-Quality Content :

 

You’ll hear it over and over because it’s true: “Content is king, and everything else is gravy!” If you can get your content right, you’ll have set a strong foundation for SEO success.

2. Make Social Sharing Easy :

 

Getting people to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social web, which allows your message to potentially reach thousands of prospects.

3. Boost Your Images and Profiles :

 

If you’ve been blogging for a while, you know that images can be a powerful SEO magnet. The problem is, they’re often overlooked in favor of written content. This is a big mistake,Images speaks more than text.

4. Don’t Forget Authorship Metadata :

 

One of the most important features of Google+ is authorship. Simply put, this feature allows the author’s picture to appear next to search results of content they have created. 

5. Measure Social Media Performance :

 

Whatever your goal, measure! Measuring and analyzing your efforts are key to having effective SEO tactics. When you track and analyze what’s working, you can focus on the things that matter. 

Regards : Top SEO Company

SEO : Search Engine Rankings factors

A solid SEO strategy today consists of several key components:

Search Engine Rankings factors :

Onpage :  

1. Site speed
 2. Page load times
3. Clean code
4. Image/CSS/Scripts caching
5. File/Resource management
6. Content delivery from server
7. Hosting/Server configurations

There are a number of other typical, static variables that impact performance, such as:

1. Length of URL
2. Video Integration
3. Keywords in description
4. Page loading times
5. Image optimization

OFF-Page Ranking factors :

1. Directories
2. Press releases
3. Industry relevant sites
4. Industry influencers
5. Blog posts
6. Social network citations/profiles
7. Online articles
8. Social bookmarks

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M2Soft SEO Company : Free Seo tools

Hello Friends ...!!!

M2 Software Solutions is a company also provides SEO services 

Here are some free SEO tools.. Preferred by M2soft..

SEO TOOLS :

 

1. Plagiarism Checker : 

 It is a tool for checking unique content of your article or blog posts. because google loves unique content.

2. Article Rewriter Pro :

 

 To check your article's duplicate content, because many websites like hubpages, ezine articles does not post your article if it is duplicate or copy paste.

3. Keyword Position :

It is a free tool to check your position in the top search engines for specific keywords to determine what is working, and what needs more work.

4. Free Ping Tool: Index New Content Quickly And Easily:

Enter your website or the direct link to the newest blog post. Select the category that best describes the nature of your website. Click “Ping Now”. Sit back and watch this amazing free ping tool do all the work for you!

5. Page Rank checker : 

Use page rank checker to check the rank of social bookmarking sites, forum posting sites and more to generate high quality backlinks.

6. Website broken link checker : 

Check your broken link and remove them by this tool to make your website SEO friendly.

7. Website Page Speed Checker :   

Use  website page speed checker to check the load time of your web page to reduce your website's bounce rate. because people hates the website takes time to load the web page.

8. Keyword density checker : 

Use Keyword density checker to avoid the over use of keywords.

Use these free tools and check the errors of your website... 

And

Share your experience with us..

 

Regards : M2 Software Solutions Pvt. Ltd.