Google Updates AdWords Keyword Quality Score Reporting

On Monday, Google announced that they've updated how the Google AdWords reporting shows the Quality Score for your keywords.

Google made it clear that the change will only affects the numbers you’ll see in AdWords, not the way quality score is calculated or the ad auction.

Google explains the reason for the update:

“Behind the scenes, this change will allow us to simplify some of our core systems, letting us focus our attention on improving reporting accuracy for keywords with traffic.”

The most visible change to the reporting is that before they receive traffic, keywords will now default to a reported score of 6. Scores will update when enough impressions accumulate in a day or so.

Google last updated AdWords quality score reporting in July 2013.

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