Attracting
a potential customer, grabbing their interest and retaining then is a
difficult task. It is important to deign a site that does not
frustrate customers there by maximize customer retention.
"What not to do while designing a website"
1.
Bad navigation :
Nothing frustrates a website
visitor more then a website hard to navigate. complex or inconstant
navigation can cause user to feel helpless and confuse.
2. Too many ads :
Visitors feels suffocating with so many ads around the website
(pop, flash). Dont fil entire browser with ads.
3. Bad content structure :
Bad content structure can destroy your conversion and retention
rates. make your content easy to find. It is estimated that more then
50% of sales are lost because potential customers can't find what
they are looking for.
4. Obtrusive audio or video :
Having audio or vidio that loads automatically can potentially
drive visitors away.
5. The registration requirement :
Forcing visitors to register before he/she view the content is
much like physical barrier Force registration may ultimately cause
visitors elsewhere for what they are looking for.
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