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The growing trend in logos has been towards simplification in design. "Gradients and drop shadows used to be popular in logos, but these techniques are starting to look dated" and "They're also difficult to translate across some mediums." Instead, choose a simple logo design that utilizes up to three colors. Choose a flat matte look. "One indicator that your logo is simple and effective is if it can be used in a transparent form as a background and still be recognizable,"
"A logo speaks volumes about a company and its products. It acts like a trademark and should immediately trigger a reaction from the viewer."
But Sometimes, a logo isn't good forever and there's a dire need of a fresh logo. How do you know when your company needs a new logo.
When your company needs a New logo
Your logo does not express our corporate identity?
If your logo fails to express the central idea of your
company, it is probably out of touch with your business. A script
typeface is inappropriate for car repair shops, for example. Or maybe
your business has changed.
Your logo isn't as appealing as your competition's.
Have a look at your competitions' logo designs. "If their logos are more appealing, it's a good indicator that yours needs an update or change." If you're not sure, compare your social media following to your competitors'. If they have more fans and followers, it may be time for a new design. "Don't underestimate the impact of good design,"
Is our logo unique?
Your logo isn't as appealing as your competition's.
Have a look at your competitions' logo designs. "If their logos are more appealing, it's a good indicator that yours needs an update or change." If you're not sure, compare your social media following to your competitors'. If they have more fans and followers, it may be time for a new design. "Don't underestimate the impact of good design,"
Is our logo unique?
Your logo should be different than those of
competitors. Don't confuse your customers with a copycat logo. Pepsi
had trouble defining its brand until it abandoned the logo that
imitated the Coke design.
Your logo doesn't adapt well to modern media.
If your logo was designed for your storefront 15 years ago, it might not be optimized to work well on a website or on social media platforms such as Facebook and Twitter.
"It may have looked great on a sign or in a Yellow Pages ad, but businesses today promote themselves in a lot of new ways," It's important that the logo works across several mediums.
Your logo doesn't adapt well to modern media.
If your logo was designed for your storefront 15 years ago, it might not be optimized to work well on a website or on social media platforms such as Facebook and Twitter.
"It may have looked great on a sign or in a Yellow Pages ad, but businesses today promote themselves in a lot of new ways," It's important that the logo works across several mediums.
Your logo is too complex.
The growing trend in logos has been towards simplification in design. "Gradients and drop shadows used to be popular in logos, but these techniques are starting to look dated" and "They're also difficult to translate across some mediums." Instead, choose a simple logo design that utilizes up to three colors. Choose a flat matte look. "One indicator that your logo is simple and effective is if it can be used in a transparent form as a background and still be recognizable,"
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