Web Design : How to Identify your targeted Audience

Hello Everyone....!!!

Designing a website is always a interesting and exciting challenge for every WEB DESIGNER. one of the challenge in WEB DESIGNING is to identify your target audience.

How to Identify your targeted Audience 

 

Start with Who They Are :
First thing is to figure out who they are.What kind of things do they do ?
What Product do they use?What kind of services they want? Answers for these and many more Questions will help you to understand the audience you are designing for.

Check Out Your Competition 
Identify Who are the people your competitors targeting? Who are their current customers? Don’t go after the same market. You may find a niche market that they are overlooking. This is where the use of sophisticated web-crawling software can help you identify online communities your target prospects go.

Analyze Your Product/Service

Write out a list of each feature of your product or service. Next to each feature, list the benefits they provide (and the benefits of those benefits). For example, a graphic designer offers high quality design services. The resulting benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. So ultimately, the benefit of high quality design is to gain more customers and make more money.
Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. For example, a graphic designer could choose to target B2B business professionals interested in increasing their client base with an upgraded website design and branding package.

Choose Specific Demographics to Target

Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

• Age
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation
• Ethnic background

Consider the Psychographics of Your Target

 

Psychographics are more personal characteristics of a person, including:

• Personality
• Attitudes
• Values
• Interests/hobbies
• Lifestyles
• Behavior

Determine how your product or service will fit into your target’s lifestyle. How and when will they use the product? What features are most appealing to them? What media do they turn to for information? Do they read the newspaper, search online, or attend particular events? What kind of “voice” and “tone” should your marketing messaging take, that will resonate with this specific audience?

These are the things i found to find Targeted audience if you have more... share with us .. Via comments.

Regards : M2 Software Solutions Pvt. Ltd.